"EMPLOYERS: Does the person have values that align with yours? Are they honest; do they tell the truth and keep promises? Are they above reproach? Are they selfless and a team player?
"CANDIDATES: Know your audience – use the vocabulary of your targeted field
"EMPLOYERS: Does the potential employee have the necessary skills, experiences and education to successfully complete the tasks you need performed?
"CANDIDATES: Stress skills that are transferable to the new career
